Wildfire Roots Clothing Co

We’re proud to be a small-but-mighty, family-run shop located in the heart of historic downtown. Around here, you’ll find cute, comfy, casual pieces in both regular and plus sizes. We keep things easy and effortless—think boho-inspired staples and mom-on-the-go essentials that make getting dressed the least stressful part of your day.

But what truly sets us apart? The heart behind it. Customers tell us we’re like a best friend—honest, encouraging, and always hyping you up. Whether you shop with us in-store or online, we’re here to help you feel confident, happy, and completely you.

We’re also rooted in our community. We proudly support local youth sports, take part in downtown revitalization, and aim to make Wildfire Roots more than a boutique—it’s a space to connect, feel seen, and walk out feeling better than when you came in.